How To Keep Yourself And Your Hard-Earned Money Safe From Us Smooth-Talkin’ Salesmen, Selling “Success Stuff” This is not an article about selling carpet cleaning.  This is an article about the often unnoticed truth about what separates the winners from the Mediocre Majority in business, in any business, and in life.
	How To Make A Great Deal Of Money Now I will wax philosophic about absolutely essential business knowledge: The biggest, single misunderstanding people have about business success is that the “wrong path” is so remarkably easy to wander down.
	Four Easy Steps To Defuse Arguments With Clients A client can take offense to a number of things when it comes to doing business with you.  Whether it be the actual product, your prices, or your customer service, some clients just find things to gripe about.  And you can’t ignore their complaints.  Instead, acknowledge their problem and defuse the situation by...
	Successful Marketing Strategies For Any Business Genius is sometimes defined as the ability to make the complex simple.  Certainly, “marketing” is a complex subject; so complex it’s very difficult for many business people to ever get a handle on it.  Its complexity is intimidating.  After years in “marketing”, I’ve finally found a definition of “marketing” that reflects the genius of simplicity.  Marketing is simply making the right presentation of the right message to the right people.
	A New Marketing Strategy For The 21st Century: Ethics A cartoon shows a group of suit-and-tie attired businessmen clustered around a conference table, the proverbial sales chart with the downward aimed red arrows at one end, and the meeting leader saying:  “Ethics? Smythe, we’ll talk about ethics as soon as we can afford to talk about ethics!”
	Test And Grow Rich “Testing” is an ugly topic.  Why?  Because testing variables in advertising direct mail, phone scripts and sales presentations requires discipline, diligence and patience.  To get it right, you can only test one variable at a time.
	Get Out Of the Alligator Pit At Least An Hour Every Day Recently, two business partners came to visit me, looking for magical help with their host of terrible problems.  Without dragging you through all the details, the bottom line: they have no terrible problems.  They have a few minor problems.  But, overall, they’re in pretty good shape.  Theirs is a business that peaked at about 2.5 million, dipped to 1.6, but is now back up to 1.8, may break 2 this year “as is”, has lost some markets but gained different opportunities, and is satisfactorily if not excitingly profitable as compared to industry norms.  But to hear these two, you’d think the sky was falling.
	Test And Grow Rich “Testing” is an ugly topic.  Why?  Because testing variables in advertising direct mail, phone scripts and sales presentations requires discipline, diligence and patience.  To get it right, you can only test one variable at a time.  This means that if you change a headline, you can’t change anything else.
	A New Marketing Strategy For The 21st Century: Ethics A cartoon shows a group of suit-and-tie attired businessmen clustered around a conference table, the proverbial sales chart with the downward aimed red arrows at one end, and the meeting leader saying:  “Ethics? Smythe, we’ll talk about ethics as soon as we can afford to talk about ethics!”
	The Secret Of Getting Referrals There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising.
	How To Increase The 3 R’s Of Good Salesmanship Getting a new customer is a very small part of selling.  One-shot sales, however, don’t help you to build a predictable, secure and growing business.  It takes more than glib talk, a big smile, shined shoes and a few glowing promises to build customer loyalty and repeat business.
	The Power of Mastery I am about to tell you how to add $25,000.00, $50,000.00, maybe $100,00.00 a year to your yearly income - without spending even a penny more on advertising or marketing.
	Mastering Your Inner Game We’re going to talk about the inner game of building your business.  I believe that the inner game is simply all-important.  “The inner game” is a new term for a classic idea explained many different times, many different ways by virtually every success educator, and even philosophers.
	Turn Mailing Lists into Money A recent study (by Pitney-Bowes) revealed that 60 percent of small business owners do not use direct mail; but, of the 40 percent who do, 90 percent say it is the most productive means of marketing they employ.  This shows you how using direct mail effectively gives you an instant, significant advantage over all your competitors.